There is no question or debate that marketing has taken a dramatic turn over the last few years. This is because the internet has opened up so many opportunities for all-sized businesses. So, it is natural to see brick-and-mortar stores creating online shopping platforms while focusing more on digital advertising. Why? Because online exposure is becoming the biggest driving force for every business model you can think of. Half the battle of making your business successful is all about reaching clients and customers as effectively as possible. However, getting a lot of traffic to your website will not ensure anything. In fact, you can get thousands of hits on your website per day. But if these visits do not turn into sales, all the traffic in the world is not going to mean a thing. Hence the reason for implementing effective marketing strategies for law firms. Not only will these turn your traffic into profit, but they will also help you to sustain and develop your business. Consider the following reasons why you should invest in digital marketing.

1. Digital Marketing Provides You With A Fair Start

There used to be a time when big companies and corporations ruled every angle of every available marketing channel. But the strength of digital marketing has changed all that. Now you can do exactly what big corporations are doing, if not better. For example, your campaign can reach millions of people in different countries, or you can focus on potential clients in your immediate vicinity. And what about the ability to interact with customers and establishing customer services without the need for a call centre? Once you discover the world of digital marketing, you realise how many tools you have at your disposal. The best part is that you can compete with big companies if and when you use the right approach. So there is no doubt that marketing online is something all small and medium businesses should consider.

2. Digital Marketing Is More Affordable

The one thing small and medium startups cannot waste is money. Every expense has to be subject to scrutiny. Unfortunately, marketing has to be done and it will cost money. And traditional channels, such as television and radio, are incredibly expensive. But this is not the case with digital marketing. More specifically, Gartner's Digital Marketing Spend Report revealed that 40% of respondents said they noticed significant savings when they promoted via digital marketing. And it is because of statistics like these that 28% of business owners who participated in the Gartner survey are going to switch their investment from traditional marketing to digital marketing. The cost-per-lead, the tools, the software, and the resources make it the most affordable yet effective way to boost awareness.

3. Easier To Get Conversions

Conversions play a big part in terms of measuring the success of a digital marketing campaign. And the ratio between the visitors and conversions is a good indicator of whether your campaign requires tweaking. Regardless of what you want to achieve (sales, subscriptions, etc.), there is a world of resources to help you launch an effective campaign. Track movements on the site, learn more about your target audience, do split testing, all these and more can be done through digital marketing.

4. Generate More Revenue

When you take into account the impact and affordability of digital marketing, it is no surprise that companies using these strategies correctly are expecting 2.8 times more revenue growth. This comes from a study performed by Google and IPSOS Hong Kong.